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BeetCast

Nov 30, 2020

While the media industry's enthusiasm for addressable TV is building, it will remain a relatively small part of the TV advertising pie, says Dave Morgan, CEO and Founder of Simulmedia in this podcast.

This episode of the BeetCast is hosted by Ashley Swartz, CEO and founder of Furious Corp and a longtime...


Nov 23, 2020

Consumers can't be truly "identified" via various data sets.  Their feelings and moods can vary as much as the the profile of another person.   The key to identity in marketing is to reach a consumer who "belongs," who opts in by providing first party data, says Rishad Tobaccowala, longtime senior advertising executive...


Nov 16, 2020

In a new data-led marketing world, driven by technology, marketers are being left behind. The obsolescence of marketing has begun, declares Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this excerpt from an upcoming podcast on Beet.TV

It is imperative that...


Nov 9, 2020

He wasn’t happy with the circumstances of his departure from WPP in 2018, the giant advertising holding company he founded.

With S4 Capital, he is proving a point: he can create an agile, digital-only marketing enterprise, says Sir Martin Sorrell in this interview.  S4 now has a market capitalization of about...