Jun 28, 2021
He had a successful exit when his start-up Tru Optik was sold to data giant Transunion last year. But it was tough sledding, building an advanced media data business five years ago. Now a super-hot sector, Andre was ahead of his time.
While he made early progress with product development and industry partnerships,...
Jun 21, 2021
While we are focused this week on our June 23 Responsible Media event around initiatives from GroupM, other media agencies charting their own course to to a more inclusive, sustainable media landscape.
In this week’s episode of the #BeetCast we explore the topic through the initiatives of the Publicis Groupe and the...
Jun 14, 2021
This week our guest is Doug Rozen, CEO of Dentsu Media Americas. Doug has been a media innovator for many years. We’ve covered him extensively at OMD then 360i and now as the newly named head of media at Dentsu Americas.
Doug articulates the vision of his company as becoming more meaningful to the consumer and to...
Jun 7, 2021
My guest this week is Louisa Wong, Wavemaker CEO of the Americas.
She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk.
She joined the buy side in the early days of Dentsu’s Amnet and remained with...
Jun 1, 2021
Advertising campaign success and agency compensation is increasingly tied to outcomes as measurement has become more robust, says Marla Kaplowitz, President and CEO of the 4A’s, the trade association of the advertising industry, in this podcast conversation with me.
She speaks about the 4A's four pillars of media...
