Jul 26, 2021
For this week’s episode, I am happy to chat with Matt Seiler. Many of you know Matt as the longtime CEO of IPG Mediabrands and later at Dentsu where he was President of Brand Solutions.
An innovator who saw the transformation of the media business to programmatic, Matt has taught and inspired many of us in...
Jul 19, 2021
For years, we’ve covered Roku and it never ceases to be an amazing story: It has emerged as a huge force in the TV industry’s transformation to streaming.
It is a handy device and system for consumers to find what they want, a programming platform with original content and a powerhouse advertising platform
Roku...
Jul 12, 2021
Welcome to this episode of the #BeetCast
In this episode, I am very happy to welcome our good friend and industry leader Sean Cunnigham, CEO of the VAB, previously known as the Video Advertising Bureau. The VAB is the essential advertising industry organization for the television programmers, networks and the entire TV...
Jul 6, 2021
It may not happen overnight, but the evolving nature of TV consumption methods is bringing a "tipping point" in the way that TV ads are bought and sold.
That is according to a veteran media agency executive who has been observing the long arc of supply and demand toward a profound shift.
In my podcast interview with ...