Oct 18, 2021
I am delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast.
I call her the “mother of addressable TV”. Well, she didn’t exactly invent addressable TV but she was by all accounts the first buyer of the medium.
She was deeply involved with pilot projects in Colorado and Alabama in...
Oct 11, 2021
Last week was the big, annual brand marketer’s conference in Orlando, the ANA’s Maters of Marketing.
We were not there this year to cover, but heard great things. There was a smaller crowd on hand than normal, but many more folks participated virtually. It was probably the biggest and most successful hybrid...
Oct 4, 2021
This week’s guest on the #BeetCast podcast is John Osborn, CEO of OMD, the Omnicom media agency responsible for many major brands including Apple, McDonald’s, State Farm and others.
John joined OMD in 2017 from the global creative agency BBDO where he was CEO.
In this conversation, he speaks about managing brand’s...
Sep 27, 2021
TV measurement is changing quickly as consumption is moving from linear TV to vast numbers of streamers. The legacy models of age and demo are not adequate. have been evolving fast with several new entrants i the industry.
How measurement is changing and what lies ahead is basis of two conversations with industry...
Sep 20, 2021
We are kicking off the the new season with my chat with Wenda Harris Millard, one of the most innovative, inspiring leaders we know.
Wenda has a stellar record of achievements from her work at DoubleClick, Ziff Davis, Yahoo and Martha Stewart Omnimedia where was co-CEO. She joined Michael Kassan twelve years ago as...