Preview Mode Links will not work in preview mode

BeetCast

Jan 18, 2021

This week’s episode of the #BeetCast is guest hosted by Matt Prohaska, who I met around 10 years ago when he ran programmatic advertising at The New York Times.

He moved  from there to form a powerhouse consulting firm in his name.   Matt is one of the brightest lights in our industry, a super great guy and I am...


Jan 11, 2021

It’s a virtual CES this week.  it will be interesting to see how it goes.   However it goes, I am pretty sure that our future industry events will be some sort of hybrid of live and virtual.

And that will probably be the case for Cannes Lions, says  Michael Kassan, my guest this week on the #BeetCast. Kassan is  CEO...


Jan 6, 2021

He had a successful exit when his start-up Tru Optik was sold to data giant Transunion last year.   But it was  tough sledding building an advanced media data business five years ago.  Now a super-hot sector, Andre was ahead of his time.

While he made early progress with product development and industry partnerships,...


Dec 21, 2020

Digital publishers and platforms have become adept at controlling fraud, but not so good about more subtle problems around content adjacency. There remains a lack of transparency around where a marketer’s content will run and the impact of associating with sensational advertising.

Says Scott Hagedorn, CEO of Omnicom...


Dec 14, 2020

It is becoming common for investment in OTT and addressable TV to be 50 percent of total video spend for many major brands, says Doug Ray, CEO of Dentsu Media, in this episode of the BeetCast podcast.

The episode is guest hosted by Joanna O'Connell, VP & Principal Analyst at Forrester Research.

The dramatic...