Dec 21, 2020
Digital publishers and platforms have become adept at controlling fraud, but not so good about more subtle problems around content adjacency. There remains a lack of transparency around where a marketer’s content will run and the impact of associating with sensational advertising.
Says Scott Hagedorn, CEO of Omnicom...
Dec 14, 2020
It is becoming common for investment in OTT and addressable TV to be 50 percent of total video spend for many major brands, says Doug Ray, CEO of Dentsu Media, in this episode of the BeetCast podcast.
The episode is guest hosted by Joanna O'Connell, VP & Principal Analyst at Forrester Research.
The dramatic...
Dec 7, 2020
The events business has been crushed by the pandemic and physical events won't come back until next Fall. As events producers and publishers shift to virtual events, the results have been mixed, observes Brian Morrissey, long time editor-in-chief of Digiday, who stepped down from his position in October.
He suggests...
Nov 30, 2020
While the media industry's enthusiasm for addressable TV is building, it will remain a relatively small part of the TV advertising pie, says Dave Morgan, CEO and Founder of Simulmedia in this podcast.
This episode of the BeetCast is hosted by Ashley Swartz, CEO and founder of Furious Corp and a longtime...
Nov 23, 2020
Consumers can't be truly "identified" via various data sets. Their feelings and moods can vary as much as the the profile of another person. The key to identity in marketing is to reach a consumer who "belongs," who opts in by providing first party data, says Rishad Tobaccowala, longtime senior advertising executive...
