Nov 30, 2020
While the media industry's enthusiasm for addressable TV is building, it will remain a relatively small part of the TV advertising pie, says Dave Morgan, CEO and Founder of Simulmedia in this podcast.
Nov 23, 2020
Consumers can't be truly "identified" via various data sets. Their feelings and moods can vary as much as the the profile of another person. The key to identity in marketing is to reach a consumer who "belongs," who opts in by providing first party data, says Rishad Tobaccowala, longtime senior advertising executive...
Nov 16, 2020
In a new data-led marketing world, driven by technology, marketers are being left behind. The obsolescence of marketing has begun, declares Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this excerpt from an upcoming podcast on Beet.TV
It is imperative that...
Nov 9, 2020
He wasn’t happy with the circumstances of his departure from WPP in 2018, the giant advertising holding company he founded.
With S4 Capital, he is proving a point: he can create an agile, digital-only marketing enterprise, says Sir Martin Sorrell in this interview. S4 now has a market capitalization of about...