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Mar 29, 2021

For many of us, the issue of hate against Asian Americans  hasn’t been talk about.  But through hate crimes, fostered by the pandemic and economic strains, this has become a pressing matter for us to understand and address, particularly for us in the marketing and media industries.

To put this in perspective is one...

Mar 22, 2021

Alysia Borsa, President of Digital at Meredith Corporation, the giant women’s lifestyle publisher, discuses how she is navigating the post cookie world in this episode of the BeetCast with guest host Matt Spiegel, EVP for Media at Transunion.

She explains the rising value of contextual marketing, the need for unified...

Mar 15, 2021

Since its inception, the distribution of podcasts has relied on a downloaded file, sent to users via RSS feed.   But that system has limitations in understanding consumption.   It's akin to delivering a magazine but not knowing if it was opened or read.

Spotify's platform for podcast distribution is streaming as it is...

Mar 8, 2021

The introduction of big, complex streaming video services, which are not interoperable, are creating new closed ecosystems or "walled gardens" - presenting new challenges to buyers.

This is one of the many topics covered in this episode of the #BeetCast with guest host Jesse Redniss and guest Ashley Swartz.   They also...

Mar 1, 2021

Data will redefine the value of media brands and the efficiency of media buys for marketers.  To make this happen, data collaboration is essential, says Matt Spiegel, EVP of the Media Vertical at TransUnion, in this Beet.TV podcast moderated by Ashley Swartz, CEO of Furious Corp and a regular contributor to Beet.TV