Oct 25, 2021
We were at Advertising Week in New York Hudson Yards and we were delighted to see so many colleagues in person. Congratulations to the event producers for taking such care around health safety. It was really well done.
Our world of advanced TV was the subject of extensive programming. Measurement and data was a key...
Oct 18, 2021
I am delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast.
I call her the “mother of addressable TV”. Well, she didn’t exactly invent addressable TV but she was by all accounts the first buyer of the medium.
She was deeply involved with pilot projects in Colorado and Alabama in...
Oct 11, 2021
Last week was the big, annual brand marketer’s conference in Orlando, the ANA’s Maters of Marketing.
We were not there this year to cover, but heard great things. There was a smaller crowd on hand than normal, but many more folks participated virtually. It was probably the biggest and most successful hybrid...
Oct 4, 2021
This week’s guest on the #BeetCast podcast is John Osborn, CEO of OMD, the Omnicom media agency responsible for many major brands including Apple, McDonald’s, State Farm and others.
John joined OMD in 2017 from the global creative agency BBDO where he was CEO.
In this conversation, he speaks about managing brand’s...