Mar 22, 2021
Alysia Borsa, President of Digital at Meredith Corporation, the giant women’s lifestyle publisher, discuses how she is navigating the post cookie world in this episode of the BeetCast with guest host Matt Spiegel, EVP for Media at Transunion.
She explains the rising value of contextual marketing, the need for unified identity solutions, and “clean rooms.” Addressing the upside of the pandemic for Meredith, she says the publisher's editorial focus on home and family has become more relevant during these times.