Sep 27, 2021
TV measurement is changing quickly as consumption is moving from linear TV to vast numbers of streamers. The legacy models of age and demo are not adequate. have been evolving fast with several new entrants i the industry.
How measurement is changing and what lies ahead is basis of two conversations with industry leaders hosted by industry consultant Jon Watts. Jon speaks with Jo Kinsella of TV Squared and Jonathan Steuer of VieoAmp.