Feb 15, 2021
Proper frequency management and the introduction of interactive, personalized ad experiences are are among the key elements essential for the success of advertising in converged TV, says Joanna O'Connell, VP and Principal Analyst at Forrester Research in this #BeetCast podcast.
The session is guest hosted by industry consultant and advisor Jon Watts.
O'Connell points to important innovations including Hulu's pause ads and TripleLift's dynamic ad placement.
She and Watts talk about the state of measurement and the needs for a common currency to plan and manage advertising.