May 24, 2021
Marking the two years since Cannes, we are doing a very exciting program with GroupM and the 4A’s. We are convening a global forum on Responsible Media on June 23.
The virtual event will explore the future of media as being responsible and sustainable with some 30 speakers from the WPP/GroupM agencies, media, brands and technology companies.
The program takes its lead from the Responsible Media investment initiative from GroupM. The initiative was announced last month by Kirk McDonald, CEO of GroupM NA.
Kirk is today’s guest on the BeetCast. He explains the imperative for the responsible media program and other projects aimed to boost under represented voices.
We also go deep on WPP’s new agency called Choreograph and plans to drive unified user identity across its global network.
In our chat, shares his hopes for the conversations during the June 23 Responsible Media Forum.