Jun 1, 2021
Advertising campaign success and agency compensation is increasingly tied to outcomes as measurement has become more robust, says Marla Kaplowitz, President and CEO of the 4A’s, the trade association of the advertising industry, in this podcast conversation with me.
She speaks about the 4A's four pillars of media responsibility. She reflects on how the pandemic and the racial justice movement of the past year have accelerated change.
Please join me and Marla and other industry leaders on June 23 at 1 p.m. on for our #ResponsibleMedia Global Forum, live on LinkedIn Live, Twitter and YouTube. The project is being co-produced by Beet.TV, GroupM and the 4A's. For more information, please visit this page.