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Feb 22, 2021

For over 50 years,  Mediaocean, formerly known as Donavan Data Systems, has been  the software solution of choice for both advertisers and sellers., powering ad management, inventory and billing.

With the acquisition of 4C least  year, Mediaocean has become a cross platform player, expanding beyond its roots to...

Feb 15, 2021

Proper frequency management and the introduction of interactive, personalized ad experiences are are among the key elements essential for the success of advertising in converged TV, says Joanna O'Connell, VP and Principal Analyst at Forrester Research in this #BeetCast podcast.

The session is guest hosted by industry...

Feb 8, 2021

In December, Twitter announced the integration of third party verification vendors to validate advertising in its live feed.

Integral Ad Science is one of the providers, and its CEO Lisa Utzschneider expects that other social platform will follow, responding to marketers' demands.

This was one of the topics covered in...

Feb 1, 2021

AdTech is booming. Our podcast guest this week is Terry Kawaja, founder and CEO of LUMA Partners, who explains what's happening and where things are going.

Many of you know him for his industry visualizations called the LUMAscape, his firm's deals, his speeches and his very humorous take on things in his clever videos. ...